How to Track Your GEO Success
(Without Fancy Tools or Expensive Software)
By: Hope Johnson Gordon MBA, Certified AI Consultant
You’ve learned what GEO is, how it works, and where to post your content. But now comes the big question every entrepreneur asks:
👉 “How do I know if it’s working?”
Visibility without measurement is just guessing. That’s why tracking your Generative Engine Optimization (GEO) success is so important.
This article breaks down simple, free ways to measure whether AI tools are quoting you, referring to your business, and driving new traffic your way—no expensive software required.
What Does “GEO Success” Look Like?
Unlike SEO, you’re not measuring clicks from page-one Google results. Instead, GEO success means your:
Business name appears in AI answers
Content is quoted by ChatGPT, Perplexity, or Google AI
Website or blog gets traffic from AI-influenced sources
Branded searches for your business increase over time
3 Easy Ways to Measure GEO Visibility
1. Check for Mentions in AI Tools (aka “Share of Model”)
Ask yourself: Is AI quoting me?
Use free tools like Ziptie.ai or Profound.xyz
Search your business name, blog titles, or unique phrases
See if your content is being cited by ChatGPT, Claude, Perplexity, and more
🎯 Pro Tip: Check once a month. If you’re not showing up, publish more structured content that includes your business name.
2. Use Google Trends to Track Branded Searches
Even if AI doesn’t always link directly, people often Google a business they see mentioned in an AI answer.
Go to Google Trends
Search your business name, personal name, or niche keywords
Look for spikes over time
🎯 Pro Tip: Set alerts for rising search terms connected to your brand.
3. Track Website Traffic from AI-Influenced Sources
Use Google Analytics (free) or built-in tools from Wix/Squarespace
Watch for referrals from AI-related sites (Perplexity.ai, You.com, Bing AI)
Notice spikes in blog traffic after posting on Medium, LinkedIn, or Substack
🎯 Pro Tip: Add tracking links in your author bios so you know exactly where traffic is coming from.
Bonus Metrics to Watch
Metric What - It Tells You
🔍 Branded keyword growth - More people are searching for YOU
🧠 “As seen in AI” traffic - Your content is being quoted in AI tools
📚 Time-on-page increase - AI-driven readers are engaging with your posts
📥 More newsletter signups - AI visibility is converting into leads
Free GEO Visibility Tracker
To make this easier, I created a simple spreadsheet tracker for entrepreneurs.
📊 [Click here to download the GEO Tracker Template]
Use it monthly to:
Record where you’ve published content
Note which platforms quoted or cited you
Measure increases in traffic, searches, and leads
🚀 Final Thoughts
You don’t need to be a data analyst to measure your GEO progress. By checking AI mentions, monitoring branded searches, and watching your traffic sources, you’ll know exactly if your visibility efforts are paying off.
Consistency is the key—track monthly, adjust your strategy, and keep publishing content AI can’t resist quoting.
⚡ Bottom Line:
GEO success isn’t just about posting content—it’s about tracking what’s working so you can do more of it.
👉 Ready to see if AI is already quoting your business? Contact Hopes Fulfilled Ltd-AI & Automation Solutions today for your free GEO Audit, and we’ll help you measure where you stand, spot quick wins, and map out your next steps for AI-powered visibility.
